Amélie EBONGUÉ, the social media and digital marketing expert, joins the communications team for the FADAM Paris 2027 World Games
- FADAM Communication
- 1 day ago
- 3 min read
Paris, June 2, 2026 — The International Committee of the FADAM Games (CIJFADAM) is proud to announce the appointment of Amélie EBONGUÉ as Deputy Director of Communications for the FADAM World Games Paris 2027. A recognized expert in content strategy, social media and digital marketing, she joins the organization to support the deployment of event communications for the FADAM World Games and to amplify their visibility to national and international audiences.
Expertise at the intersection of innovation, content, and online communities
Drawing on her extensive professional experience, Amélie Ebongué has been supporting brands, media outlets, and organizations in their digital transformation and the development of high-performing content strategies for over ten years. Author of the bestselling book * Génération TikTok: un nouvel eldorado pour les marques* (published in 2021 by Hachette), she has established herself as a leading expert in the analysis of social media usage and emerging community dynamics. Her in-depth understanding of social platform usage, audiences, and the cultural shifts shaping contemporary conversations is a major asset for the development of the FADAM Paris 2027 World Games.
In this role, she will lead the entire communication and digital content strategy for the event, which is part of UNESCO's flagship sport-based program, "Fit for Life." Her mission will be to ensure editorial consistency across all of the organization's platforms, strengthen community engagement, and promote the initiatives, athletes, partners, and values championed by the FADAM movement.
Through this appointment, CIJFADAM affirms its desire to surround itself with recognized talents capable of integrating this global celebration into new practices of communication and dialogue with audiences worldwide.
“The arrival of Amélie Ebongué marks a significant step in the development of our FADAM brand transformation strategy. Her social media expertise, understanding of audiences and new generations will be invaluable assets in advancing our international ambitions. The FADAM World Games Paris 2027 is positioned as a leading global event, and we are bringing together the best talent to support this vision,” stated Dominique Saatenang , Founding President of CIJFADAM.
“I am honored to join the adventure of the FADAM World Games Paris 2027. This sporting and cultural event, held in cooperation with the Ministry of Sports and UNESCO, embodies a vision strongly influenced by cultural and sporting diplomacy, combining engineering, innovation, and intercultural dialogue between nations. It is a privilege to open a new professional chapter in my career, one that falls within the ever-evolving field of international relations, from the French capital, Paris, the host city and headquarters of the CIJFADAM. My ambition for the FADAM World Games Paris 2027 is to build a strong institution that reflects the dynamism of this unifying and meaningful cooperation, rooted in the universal values championed by FADAM and UNESCO,” emphasizes Amélie Ebongué, Deputy Director of Communications for the FADAM World Games Paris 2027.
Structuring a large-scale event
Beyond the competitive aspect, the FADAM 2027 World Games in Paris are establishing themselves as the global summit for martial arts and combat sports , constituting a true platform for sporting, cultural, and social diplomacy . The organization is now committed to:
Strengthen institutional and private partnerships.
Optimize operational deployment across the territory.
To have an international reach in order to unite delegations from all over the world.
About CIJFADAM: The International Committee of the FADAM Games is an international non-profit organization dedicated to promoting peace, living together, and fraternity through martial arts and combat sports. In partnership with UNESCO and CONFEJES ( Conference of Ministers of Youth and Sports of the Francophonie), FADAM will launch the flagship edition of the FADAM World Games in Paris in 2027. This event, which has become the international benchmark for martial arts and combat sports, stands as a true platform for sporting, cultural, social, and educational diplomacy, fostering closer ties between peoples.
Opportunities for interviews with Amelie EBONGUÉ and Maître Dominique SAATENANG
- upon request -
Download the press release in PDF:
Press contacts
CIJFADAM – Communications Department
Tlana ELIEZER – Press and media relations
